Kimberley-Clark Professional appoints The Idea Shed to content strategy and production

The Idea Shed has expanded its relationship with Kimberly-Clark Professional after winning its sustainability-led content strategy and production account.

The win for the creative commerce agency, which has worked with Kimberley-Clark Professional since 2022, emphasises its ability to translate complex sustainability commitments into engaging, commercially effective brand communications.

"This partnership is a testament to the strength of our collaboration with Kimberley-Clark Professional and our shared commitment to driving meaningful impact,” said John Volckman, partner and executive creative director at The Idea Shed.

"Sustainability is no longer a nice-to-have – it’s a business imperative.  The challenge is cutting through the noise and communicating real impact.  That’s exactly what we’re setting out to do with KCP."

Kimberley-Clark Professional has a longstanding dedication to sustainability, guided by its global purpose ‘Better Care for a Better World’. However, as the regulatory landscape tightens and businesses place increasing emphasis on responsible sourcing, the need for clear, compelling sustainability communications has never been greater.

Strategic solutions

The Idea Shed’s strategic and creative solutions will help Kimberley-Clark Professional reinforce its leadership position in the professional hygiene sector, delivering storytelling and content designed to support both internal sales teams and external distributor partners.

"Partnering with The Idea Shed allows us to bring our sustainability commitments to life in a way that resonates with our customers and distributor network," said Chao Chen, integrated marketing manager, Kimberley-Clark Professional.  "We’re excited to continue our work together, ensuring our messaging is clear, credible, and drives meaningful action."

Work has already commenced, with the agency developing a content strategy and creative framework to help Kimberley-Clark Professional articulate its sustainability story with clarity and impact.

This latest win adds to The Idea Shed’s momentum in the sustainability and B2B marketing space, further showcasing its ability to bridge creative storytelling with commercial objectives.

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