third-party cookies
Showing 1 - 6 of 6 results
Google to keep third-party cookies after four year deprecation delay
Anthony Chavez: "We would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time."
by Alisha Buaya – Jul 23, 2024
YouGov: Only 25% of advertisers are ready for cookie deprecation
The new Taboola and YouGov study polled decision-makers in advertising and marketing to understand their level of preparedness for cookie deprecation.
by Talon Admin – Jun 13, 2024
'Do you take measurement into your own hands?' Kinesso on third-party cookie deprecation
"Contextual solutions or relying on publishers first party consumer data and broader data partnerships will also likely be more adopted at scale as cookie signals decrease."
by Talon Admin – May 17, 2024
Gavin Lockhart: Death of third-party cookies might be delayed, but brands should act now
Australian businesses cannot be complacent, argues TRKKN's Lockhart, and instead need to get on the front foot.
by Mediaweek Admin – Apr 30, 2024
Google delays end of third-party cookies for third time
The industry reacts: "Relying on and paying for big tech is like sitting on a freeway in neutral."
by Talon Admin – Apr 24, 2024
As the cookie departs, are brands and agencies sleepwalking into a privacy nightmare with tags?
Chris Brinkworth: "Instead of sleepwalking into privacy pitfalls, agencies and brands need ethical data and tag governance".
by Mediaweek Admin – Jan 11, 2024
