This Way Up
Showing 1 - 7 of 7 results
Tech taught Burton, Bowman, McKenty, and Coll that agencies underinvest in people: 'It's a travesty'
The creative leaders talk about selling time, how to 'keep the marriage spicy' with marketers, and why they returned to advertising: "Anyone who has stayed in this industry ... they're the most match fit slice."
by Talon Admin – Aug 16, 2024
How Mark Green convinced Susan Coghill to help fund Play it Safe
"We just didn't think we could do it. Then Mark Green, to his credit, said, 'Look, I can get you a little bit more money.'"
by Talon Admin – Aug 14, 2024
45th AWARD Awards to take place in-person and virtually at This Way Up
Mandie van der Merwe: "We’re starting earlier this year so that there is a respectful amount of quiet during formalities, after which everyone can kick up their heels and celebrate."
by Talon Admin – Aug 1, 2024
Contagious to present Cannes Lions Deconstructed at This Way Up
The session will feature Wade Kingsley, Rose Herceg, Michael Rebelo, and Tara Ford.
by Alisha Buaya – Jul 24, 2024
Chaka Sobhani, Nilesh Ashra and Wade Kingsley confirmed as keynote speakers for This Way Up
Mandie van der Merwe: "Creativity comes first, second and third at this festival — no focus on programmatic or tech stacks here."
by Alisha Buaya – Jul 19, 2024
Brent Smart, Mim Haysom, Liz Taylor, Damon Stapleton: This Way Up reveals line up
Mandie van der Merwe: "Our focus is on having the right people in the room, those who enrich and expand the conversation in every direction, but mainly up."
by Alisha Buaya – Jun 5, 2024
This Way Up advertising festival announces its lineup of local and global speakers
Cam Blackley: "We’re extremely fortunate to be able to tap up famous industry names to give their unique perspective"
by Mediaweek Admin – Aug 9, 2023
