Tag
UGC
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News
Leaked: Ellison’s secret plan to ‘TikTokify’ Paramount
Internal files expose ‘Project Eagle’. A short-form shift for Paramount as the hostile takeover battle for WBD heats up.
by Duane Hatherly – Jan 29, 2026

Opinion
Sharyn Smith: How user-generated content can generate more bang for your marketing buck
'UGC is not a new concept – it’s been around since the early days of social media – but it is really only shining now as a viable and effective alternative.'
by Mediaweek Admin – Sep 17, 2024
