UM
Showing 11 - 20 of 45 results
Ben McCallum exits UM Sydney after three years as managing director
McCallum will leave the agency effective 17 April.
by Alisha Buaya – Apr 11, 2025
'Rare to get public commentary from senior clients about success': Media buyers on what stood out at News Corp's D_Coded
Mediaweek spoke to Peter Horgan, Sue Squillace, Brian Gallagher and others to find out what stood out for them at News Corp's D_Coded.
by Alisha Buaya – Mar 13, 2025
Nunn Media expands strategy and planning capabilities with key hires
Chris Walton: 'Since joining us, Michelle and Elise have already begun to make a huge impact with our clients'.
by Natasha Lee – Mar 11, 2025
UM launches Full Colour Media proposition to change how marketers build brands with AI
Anathea Ruys: 'It challenges outdated linear models and black-and-white decision-making to drive real 'difference' and brand growth.'
by Alisha Buaya – Jan 31, 2025
Optus launches review of media account
UM initially won the account from Starcom in 2016.
by Mediaweek Admin – Oct 30, 2024
Optus challenge status quo with simple product experience via Emotive and UM
Cam Luby: "This is not about promoting products in lieu of brand, it’s about using our strong product propositions to drive growth and brand together with a focus on customer needs and wants at the core."
by Alisha Buaya – Oct 10, 2024
Media Movers: Tony Armstrong, Caroline Wilson, Malcom Connor, Gareth Parker and Jessica Honeychurch
Plus: Bruce McAvaney, Jo Stanley, Ariarna Bartulovic, Julian Ogrin and Hilary Perchard.
by Alisha Buaya – Sep 27, 2024
'Strong commitment' and 'bold vision': Media buyers on oOh!Media's offerings and innovations from Outfront '25
Natalie Modderno, Daniel Cutrone, Lauren Bauer, Kevin Fernandes and Tom Carlon share their thoughts on oOh!Media Outfront '25.
by Alisha Buaya – Sep 6, 2024
Heineken teams up with UM and Maven PR to launch new range
Heineken has invested $6.5 million in media value in a comprehensive marketing campaign designed to ensure Heineken Silver’s smooth taste is unmissable across Australia.
by Alisha Buaya – Aug 19, 2024
UM defends federal government master media account
The account, valued between $150 to $240 million, has been with the IPG Mediabrands agency for the past six years.
by Talon Admin – Aug 13, 2024
