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WARC Media
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Adspend
Gen Z turns to TikTok for search almost as often as Google
Alexis Wolf: 'By rethinking what search is, we unlock new ways of connecting with consumers - earlier, deeper, and more meaningfully.'
by Alisha Buaya – Jul 31, 2025
Data
Reddit forecasts $1.8b in ad revenue as brands flock to platform's AI tools and community model
Celeste Huang: 'Reddit’s ad business is currently relatively small, but its impressive ad spend growth, its increasing reach, which now surpasses X, and its investment in AI is catching the attention of a wider pool of advertisers.'
by Alisha Buaya – Jul 18, 2025
