westpac
Showing 1 - 10 of 25 results
Nielsen names Australia’s biggest ad spenders and fastest-growing categories in 2025
Retail once again dominated total ad investment.
by Vihan Mathur – Feb 9, 2026
Westpac launches ‘Double You’ national brand campaign
The bank is reframing its red W as a symbol of partnership.
by Natasha Lee – Feb 2, 2026
Westpac’s most beautiful cinema returns with Timothée Chalamet
Harbour views and Tom Cruise, what else can a person ask for?
by Vihan Mathur – Nov 28, 2025
National pride, commercial upside: News Australia's Back Australia blitz lands big
The company reported reported strong opening-week results and advertiser support.
by Natasha Lee – Nov 4, 2025
Eva’s 'Cheeky Stunt' takes aim at Westpac
At Eva, "quick and playful thinking is very us"
by Vihan Mathur – Oct 29, 2025
The story behind Back Australia: when reader voices spark a movement
Lou Barrett: 'This is about empowering Australians to make informed choices'.
by Natasha Lee – Oct 27, 2025
Foxtel Media unveils record Summer of Cricket lineup with new brand partners
Toyota, McDonald’s, Harvey Norman and Bunnings return alongside new sponsors Westpac, BetR and Canadian Club as Foxtel Media launches its biggest Summer of Cricket.
by Mediaweek Admin – Oct 14, 2025
oOh!media launches summer strategy with Bundaberg, Qantas and Westpac insights
Jodie Teaken: 'The best thing you can do is be where your audience is, let audiences tell you where they're going to be.'
by Alisha Buaya – Sep 9, 2025
Australians want banks to play more of a role in their financial lives. One bank claims 'It Takes a Little Westpac'
Christina Aventi: 'It’s a long idea designed to stretch, practically and emotionally, and to reflect a brand that enables momentum without needing to be at the centre of the story.'
by Alisha Buaya – Aug 11, 2025
Westpac signs on as Principal Partner for Australian cricket teams
Westpac has been named the new Principal Partner of Cricket Australia, backing national men’s and women’s teams in a deal that puts its logo front and centre across formats.
by Mediaweek Admin – Jul 31, 2025
