WPP
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Heineken appoints WPP as global shopper marketing and commerce partner
Rutger van der Stegen: 'WPP’s creativity and deep understanding of the Heineken brand makes them the right partner to increase the impact of shopper touchpoints in our marketing mix.'
by Alisha Buaya – Apr 1, 2025
WPP reports revenue drop as it plans to increase investment in AI, data and tech
Mark Read: 'We achieved significant progress against our strategy in 2024 with the creation of VML, Burson and the simplification of GroupM.'
by Alisha Buaya – Feb 28, 2025
MFA puts call out for session proposals for MFA EX
Philippa Moig: 'Think beyond your team, beyond your agency.'
by Alisha Buaya – Feb 25, 2025
WPP & Amazon Music unite global artists for 'Louder Than Cancer' on World Cancer Day
Wendy Lund: 'We are offering a tangible symbol of progress and a source of inspiration for those facing this extremely challenging journey.'
by Alisha Buaya – Feb 5, 2025
MasterFoods adds WPP’s The Kitchen to its brand portfolio
Annabel Archer: 'We can’t wait to bring this proven agency model, ‘The Kitchen’, to Australia for MasterFoods.'
by Alisha Buaya – Jan 29, 2025
Industry leaders react to WPP's return to office mandate: 'You can't have your cake and eat it'
Mat Baxter: 'WPP has a responsibility to not just its people, but also shareholders and clients to produce the very best work possible.'
by Alisha Buaya – Jan 28, 2025
Ex-M&S Boss Lord Rose claims WFH 'not proper work'
Lord Rose claims working from home is fostering a generation "not doing proper work" and contributing to the economy's broader decline.
by Alisha Buaya – Jan 21, 2025
Holding companies not following WPP's four-day work week mandate
HAVAS ANZ will "not mandate four days in the office", while Publicis Groupe and Omnicom Media Group require employees to be in the office three days a week.
by Alisha Buaya – Jan 16, 2025
WPP addresses staff backlash over office return policy
'We will take the time to implement it in a collaborative and pragmatic way with our teams.'
by Alisha Buaya – Jan 15, 2025
WPP staff fight back: 10,000 sign petition against mandatory office return
'WPP's decision seems to be a step backwards in supporting employee wellbeing and work-life balance.'
by Alisha Buaya – Jan 14, 2025
