Yahoo DSP
Showing 1 - 8 of 8 results
Yahoo DSP taps Guardian in push for cleaner programmatic supply
Through the integration, advertisers using Yahoo DSP can access The Guardian’s inventory via a unified platform.
by Vihan Mathur – Apr 17, 2026
Yahoo DSP rolls out agentic AI to automate key advertiser tasks
Campaign activation tools allow advertisers and partners to connect external AI agents via MCPs.
by Vihan Mathur – Jan 7, 2026
No more 'shiny toys': Yahoo's Maddie Basso rips up the playbook
She’s the ‘bleeding purple’ Yahoo exec who wants to banish ‘rinse and repeat’ strategies.
by Duane Hatherly – Dec 5, 2025
Netflix moves to new ad metric as platform hits 4 millions Aussie viewers
The streaming giant is expanding ad tech, data and creative capabilities globally.
by Natasha Lee – Nov 6, 2025
Spotify drops a marketer's album and backs it with impact data
The rollout comes with research showing Spotify delivers greater attention, engagement and ROI than social platforms.
by Natasha Lee – Oct 8, 2025
The supply chain wake-up call: Why smart brands are rethinking programmatic from the ground up
'Between economic pressures, increased regulatory scrutiny and a growing demand for sustainable business practices, advertisers are waking up to a hard truth: you can’t optimise what you can’t see.'
by Alisha Buaya – Apr 24, 2025
VMO and Yahoo team up to take CTV campaigns out of the living room
OmniStream launches to connect connected TV with place-based DOOH buys.
by Natasha Lee – Mar 26, 2025
Yahoo DSP launches new partnerships at CES 2025
Miles Fisher: 'We believe this partnership represents a significant step forward in delivering a seamless and effective advertising experience across the growing CTV landscape.'
by Alisha Buaya – Jan 8, 2025
