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9Now refreshes platform for Paris 2024 Olympic coverage

9Now's Olympic revamp comes as journalists are preparing to strike from tomorrow.

By Talon AdminPublished Jul 25, 2024
2 min read
Untitled design 2024 07 25T090722.184

Ahead of the Paris Olympic Games 2024, 9Now has revamped its experience for users, with Olympic coverage that will feature replays, highlights and more. 

The updated platform will feature live coverage of all 45 official Olympic sports, a library of Olympic documentaries, sports explainers, and athlete profiles.

During live competition, a range of event highlights will be available, including race replays, full match replays, and session replays. 

9Now

Viewers can also catch up on the previous day's events with the Daily Highlights Show, hosted by Sam McClure, available at 9am AEST each day. Daily Top 10 Moments and Daily Team Australia Highlights will be available every morning following the day's play. 

The 9Network's hosting team of Allison Langdon, James Bracey, Todd Woodbridge, Leila McKinnon, Dylan Alcott, Eddie McGuire, Sarah Abo and Karl Stefanovic will call the Trocadero home as they guide viewers through two weeks of competition. 

Hamish Turner, director of programming and 9Now said: “We’re thrilled with 9Now’s fresh look and feel ahead of Paris 2024, with every medal and every moment available to all Australians live and free. Viewers will enjoy an immersive Olympic experience that gives them everything they want in one destination.”

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9Now's Olympic revamp comes as journalists are preparing to strike from tomorrow, when the Olympics kicks off, and Nine CEO Mike Sneesby says the company's eight-year bet on the Olympic and Paralympic Games is paying off.

In his first media interview since chairman Peter Costello resigned after an altercation with a News Corp journalist, he said the network will bank $135 million in advertising revenue for the upcoming Paris Olympics, and insists it will turn a profit.

Sneesby said Nine is sending far fewer people to Paris to produce 16 times more footage than it did in 2012 at the London Olympics, when Nine last held the broadcast rights. 

Nine spent $305 million to acquire the Olympic rights from Seven, and have broadcasting rights from Paris in 2024 through to Brisbane in 2032.

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Mediaweek
MEDIAWEEK MORNING REPORT

The leading media trade publication in Australia.

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