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Facebook introduces 360-degree video

Facebook introduces 360-degree video with Star Wars and NBC's Saturday Night Live as some of the first publishers.

By Mediaweek AdminPublished Sep 23, 2015
1 min read
Facebook 360 degree 1200x600

Facebook has announced the rollout of 360-degree video on News Feed.

The new video feature allows the viewer to explore the surroundings while the video is in motion. Users can do this on the web by using their cursor and clicking on the video screen to drag it in the direction they wish to see. On mobile screens, this can be done by dragging the video with your finger or slowly panning/tilting the device.

The social media platform launched the feature with Star Wars, Discovery, GoPro, LeBron James & Uninterrupted, NBC’s Saturday Night Live, and VICE as its first testers.

Introducing the feature in a Facebook post, the company's chief product officer Chris Cox explained its functionalities in the following post:
[fbvideo link="https://www.facebook.com/chris.cox/videos/10101898475581513/?__mref=message_bubble" width="500" height="400" onlyvideo="0"]

About the future of the availability of the 360-degree video, Facebook wrote: "It’s early days, but we’re excited about the possibilities for 360 video and hope it helps people explore the world in new, immersive ways."

[ot-video type="youtube" url="https://youtu.be/4l8jG8Fo4OE"]

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