Foxtel to air Live Outlandish special of Mitsubishi TikTok competition winners
• The four-week competition is TikTok’s largest Australian automotive campaign to date
Mitsubishi Motors is calling on TikTokers across Australia to #LiveOutlandish in an Australian-first competition launched this month. Social media fans can compete to win a road-trip adventure and star in their own ‘Live Outlandish’ one-off Foxtel special by filming and posting their video on TikTok under #LiveOutlandish.
The four-week competition is TikTok’s largest Australian automotive campaign to date and celebrates the launch of the Mitsubishi Outlander SUV. Mitsubishi Motors Australia general manager of marketing and product strategy Oliver Mann, said the Outlander SUV has arrived at the perfect time for Australians.
“With lockdowns lifting and borders reopening, Australians are eager to explore and reconnect with friends and family. We want to celebrate the nation’s newfound freedom with a one-of-a-kind travel competition that includes the opportunity to star on TV for the lucky winner,” Mann said.
Spearheading the TikTok challenge is Aussie creator Dylan Pawson. Best known for his parkour antics alongside his brother Brodie, Dylan kicked off the ‘Live Outlandish’ competition with a video of himself jumping out of an Outlander, somersaulting over rocky terrain and diving off a cliff.
Other creators encouraging Australian TikTokers to embrace their adventurous spirit and show how they and their family are ‘outlandish’ include pint-sized skateboarder Polly Anna Sk8 and influencer Zara Liang. At just two years of age, Polly Anna has amassed over 1million followers on TikTok thanks to her skating tricks, while Zara documents her father’s Kung-Fu inspired routines.
“The TikToker with the winning video will win the all-expenses-paid 10-day family holiday, along with the chance to test out the new Outlander, the ultimate family-ready SUV that brings city-chic to any road trip,” Mann said.
The program will be produced in partnership with Foxtel Media and Dundas Media with the family road-trip curated by renowned travel expert, Jason Dundas.
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Alex Wright, head of brand and content partnerships Melbourne at Foxtel Media said they are thrilled to partner with Mitsubishi, TikTok and Dundas Media. “This one-off special capitalises on our linear and streaming platforms, creating new ways for Mitsubishi to interact and engage with our audiences. The program will be a one off ‘Live Outlandish’ special airing on Foxtel in early 2022.”
The #LiveOutlandish challenge is running on TikTok until 5 December. A winner will be announced on 16 December 2021.
