The Ads That Made Us: Wonderman, The Wardrobe and The Bear, and Ghost Chips
This week: Brittany Heniedi, Chris Buchanan and Maddy Hunter.
Whether it’s a childhood jingle that you can still sing word for word or a campaign that influences the way you work today, everyone has an ad that has really stuck with them.
Mediaweek has been asking the industry to take a trip down memory lane to find out all about the ads that made us.
Brittany Heniedi, solutions lead - Avid Collective
Libra Invisible ‘Wonderman’
Growing up, I remember internalising a lot of my curiosity and confusion around puberty, periods, and the like. ‘Libra Invisible Wonderman’ changed the game in a big way.
A simple, effective and humourous take on what was a (semi) taboo topic for me, at the time. Not only did Libra help normalise the conversation around having a period, but it took liberties by making it funny.
Opening up a new realm of new possibilities around vulnerability, candidness and culture around menstruation for a young person like me.
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Chris Buchanan, associate creative director - Communicado
Canal+: The wardrobe, Canal+: The bear
I still remember seeing “The Wardrobe” for the first time and being intrigued before laughing out loud when the punchline hit.
I liked the structure and the storytelling involved, with the reveal at the end making it all make sense and representing the idea in such a funny and absurd way.
When they followed it up with “The Bear” I felt the same way all over again. The power of comedy combined with a strong idea that you don’t expect has been imprinted on my brain and become my benchmark for advertising perfection.
Maddy Hunter - social media manager - Wellcom
Ghost Chips
I’m a Kiwi who has recently made the move over to Sydney so I don’t have a huge amount of knowledge on pivotal Aussie ads.
Ghost Chips, however, is legendary in New Zealand. An anti-drink driving ad with dark humour to drive home the message.
To this day, phrases are still quoted and the sentiment is still remembered - a true cultural phenomenon. Something I took from it as a kid and still use (almost too) regularly is; “I’m internalising a really complicated situation in my head.“ Great content sticks around.
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To take part in future editions of The Ads That Made Us, please email: ab@mediaweek.com.au
Past editions of The Ads That Made Us
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Top image: Brittany Heniedi, Chris Buchanan and Maddy Hunter
