Telstra unveils Christmas campaign with Bear Meets Eagle on Fire and +61
Micah Walker: 'We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way.'
Telstra has unveiled the next chapter of the brand's new platform - Wherever we go - in its new Christmas campaign.
The campaign, directed by Steve Rogers, focuses on the real magic of Christmas - spending time with those most important to us. The film tells the story of an accidental singing superstar - Little Donkey - who goes on a whirlwind journey across the world before realising he misses his family at Christmas time.
Brent Smart, Telstra’s chief marketing officer, said: "This is a second chapter for us. Our second big Christmas ad, following on from last years that was a business success and picked up a couple of Effies. And more importantly, the second chapter in our Wherever We Go brand platform, reminding us that no matter where we go in life, Christmas is about getting back to those who matter most."
"We wanted to tell a Christmas story without falling into the holiday cliches," Bear Meets Eagle On Fire’s Micah Walker said. "Hopefully the heart of this rings true and people get a bit of giggle along the way."
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Blake Crosbie, managing director of +61, said: "It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘wherever we go’."
"We are excited to bring Telstra’s magical Christmas story to life," said Helen Guard, managing partner of OMD Australia. "From the big screen to the small screen, the streets to the stores, Little Donkey should be unmissable during this festive season."
The integrated campaign extends into retail through two trading campaigns for Black Friday and Christmas Sale - which focus on elevating the in-store experience and making the telco the gifting destination of choice this Christmas.
Campaign Credits Creative Agency: Bear Meets Eagle On Fire with +61
Media Agency: OMD Australia
Client: Telstra
Chief Marketing Officer: Brent Smart
Head of Brand and Sponsorship: Alita McMenamin
Head of Creative Excellence: Anna Jackson
Brand Manager: Dene Mackenzie
Senior Marketing Specialist: Stephanie Fredericks
Marketing Specialist: Annabel Hudson
Senior Retail Marketing Specialist: Candice Neels
Retail Marketing Specialist : Tamara Saleh
Media & Marketing Operations Lead: Paula Marreiros Senior Media Specialist: Robert Aoukar
David Yung: Senior Marketing Specialist Lucy Surace: Senior Media Specialist
FILM Production Company: Revolver Director: Steve Rogers Managing Director/Co-Owner: Michael Ritchie Executive Producer/Partner + Producer: Pip Smart DOP: Nicolas Karakatsanis Production Designer: Steven Jones-Evans Costume: Margot Wilson Casting: Peta Einberg Casting
Editorial: The Editors
Managing Partner/EP: Nicoletta Rousianos
Editor: Jack Hutchings
Post Production: Blockhead VFX
Sound House: Rumble Studios
Lead Sound Designer: Tone Aston
Sound Designers: Renee Park / Daniel William
Music Production / Arranging: Jeremy Richmond
Executive Producer: Michael Gie
Music Supervision: Trailer Media Music Supervisor: Anton Trailer
OOH Photography: Derek Henderson Retouching: Capturelab
