The Daily Aus sport newsletter blows past 50,000 daily subscribers
The Daily Aus’ dedicated sport newsletter has surpassed 50,000 daily subscribers just over a year after launch, as the publisher eyes further expansion.
The Daily Aus’ dedicated sport newsletter, The Sport Newsletter, has surpassed 50,000 daily subscribers just over a year since launching, as the youth-focused publisher expands its coverage and commercial reach.
“Hitting 50,000 subscribers is incredibly exciting. It proves young Australians crave sport content that actually speaks to them,” said George Finlayson, Sport Manager at TDA Sport. “We’re not just reporting sport – we’re building an accessible entry point to sport news for young adults.”
Inclusive coverage and brand appeal
Over the past 12 months, TDA Sport has positioned itself in the local sports media market by focusing on accessibility and inclusivity. The newsletter covers men’s and women’s sports, explains complex concepts for newcomers, and includes sports outside the mainstream.
Billi FitzSimons, Editor-in-Chief at TDA, said the team was “developing a fresh, trusted, young sport voice while maintaining our gold standard for quality”.
Recent commercial deals with Deakin University and Blackmores have strengthened the newsletter’s appeal to brands seeking authentic connections with young Australian sports fans.
Growing newsletter network
The Daily Aus’ newsletter portfolio now includes The TDA Newsletter, The Good Newsletter and The Finance Newsletter, alongside the sport vertical. Combined, the titles reach more than 300,000 unique Australians, with an average daily open rate of over 50 per cent. A new newsletter is planned in the coming months.
“The newsletter industry is valued at nearly US$1 billion in America, and we think there’s enormous potential in the Australian market to capitalise on our early lead,” said Sam Koslowski, Co-Founder of TDA. “Every subscriber milestone we hit means more resources for better journalism.”
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Next steps
TDA Sport plans to expand its coverage across podcasts and video, with a goal to reach its next subscriber milestone. “The traditional sports media landscape underestimated young Australians and their appetite for quality sport content,” Koslowski said. “We’re proving them wrong every single day.”
