Thinkerbell commemorates Father Bob's passing with brand refresh
Ferrier: "We wanted the logo to encapsulate his bold ‘punk in priest’s clothing’ character to express his passion for leaving no one behind."
A year since the passing of Father Bob Maguire, the Australian Roman Catholic priest from South Melbourne renowned for his community work and media presence, Father Bob’s Foundation has undergone a brand refresh via creative agency Thinkerbell.
Thinkerbell created and designed the rebrand, which included a new logo that aims to highlight Father Bob’s rebellious spirit. It also includes branding assets and his famous sayings incorporated across the Foundation’s communications, most notably his core belief that "nobody should be left behind."
Thinkerbell founder Adam Ferrier said that the team wanted to honour Father Bob's legacy "by capturing the strength of the Foundation with his defiant spirit throughout the Foundation’s materials."
"We wanted the logo to encapsulate his bold ‘punk in priest’s clothing’ character to express his passion for leaving no one behind," he said.
Chairman of Father Bob's Foundation, Adrian Kinderis, said with his passing, the foundation carries the responsibility of upholding the legacy of its namesake: addressing food and emotional poverty.
"With mental health concerns and the cost-of-living crisis at worrying levels, these issues coupled with social isolation and loneliness, we are seeing the work of the Foundation expand beyond the traditional Port Phillip boundaries," he said.
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“Father Bob’s Foundation’s job moving forward is to crystallise its purpose in the absence of its dynamic leader."
The brand refresh for Father Bob's Foundations follows a string of recent work by Thinkerbell, including a mid-autumn campaign with Lion for XXXX Summer Bright Lager, as well as a social series featuring US rapper Latto for Menulog.
See also:
XXXX is ‘summer beer you can drink all year’ in latest from Thinkerbell
Rapper Latto ‘Talks Snacks’ in Thinkerbell’s latest for Menulog
Credits:
Brand strategy: Thinkerbell
Head craft Tinker: Keir Vaughan
Lead design Tinker: Jared McDowell
Head of studio: Jamie Lane
Thinker: Alex McNamara
