Adam Ferrier
Showing 1 - 10 of 25 results
McDonald’s turns viral Big Arch taste-test flop into marketing gold
So, just how did they spin one of the cringiest CEO campaigns into a social media hit?
by Natasha Lee – Mar 6, 2026
The campaigns that actually made people laugh in 2025
They didn’t play it safe, didn’t chase jury approval and were genuinely funny.
by Makayla Muscat – Dec 17, 2025
'Super group or super gloop': Indies react to Omnicom-IPG deal
“The risk is that as scale increases, local autonomy fades.”
by Makayla Muscat – Nov 28, 2025
Why Adam Ferrier thinks Trump's Tylenol-autism claims could boost sales
'Saliency tends to trump brand meaning'.
by Natasha Lee – Oct 3, 2025
TAC reframes speeding as 'Australia’s deadliest predator' in road safety campaign
TAC and Thinkerbell have launched a provocative new installation in Melbourne’s CBD, spotlighting speeding as the country’s most lethal danger on the road.
by Mediaweek Admin – Aug 21, 2025
Media Roundup: Ex-Nine boss discount row, UTS, ABC course clash, Government delays AI copyright, Hugh Marks on content, and Terence Stamp dies
See the top industry stories trending today.
by Natasha Lee – Aug 18, 2025
Media Roundup: Paramount's A-League push, Maincode launches Aussie AI, Telstra boosts AI focus, Radio legend's health scare, and Baby Shark copyright win
See the top industry stories trending today.
by Natasha Lee – Aug 15, 2025
Thinkerbell temporarily rebrands to ‘O’Learybell’ as Emma O’Leary departs
Thinkerbell has rebranded to O’Learybell (for one day) to farewell founding team member Emma O’Leary in classic Thinkerbell style.
by Tom Gosby – May 16, 2025
Merrick Watts unveils gladiator-inspired sports drink Posca Hydrate
Posca Hydrate will hit shelves across Australia this month, available in convenience stores, gyms, and quick-service restaurants.
by Mediaweek Admin – Nov 4, 2024
Thinkerbell builds CX capabilities with acquisition of HardHat
Margie Reid: 'This will mean that we can unleash the power of Measured Magic for our clients across their entire customer experience.'
by Alisha Buaya – Oct 16, 2024
