Thinkerbell temporarily rebrands to ‘O’Learybell’ as Emma O’Leary departs

Thinkerbell has marked the departure of its very first employee, Emma O’Leary, in true Thinkerbell fashion, by (temporarily) rebranding the agency to O’Learybell.

Emma, who joined on day one and has been instrumental in shaping the agency’s culture, is leaving to become Head of People at QT Hotels.

Emma O'Leary.

Co-founder Adam Ferrier said the one-day rebrand is a tongue-in-cheek tribute to O’Leary’s lasting impact on the business: “The thing we will miss most about Emma is her laugh which is why we have dedicated the bar at Thinkerbell South to be forever named in her honour.”

O'Leary's bar at Thinkerbell South.

CEO Margie Reid added, “Emma has been with the agency since day 1 and has been in large part the secret to the agency’s success. Our Scattered Sunshine is leaving.”

Co-founder Ben Couzens said Emma helped create the rituals and culture Thinkerbell is known for today: “Emma was the original Thinkerbell COP — Head of Culture, Operations and People (before we even had any Culture, Operations or People). She’ll be missed to be sure.”

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