TRA wins global recognition at Esomar Awards

TRA has been awarded Gold for Excellence in Global Research at the 2025 Esomar Awards, announced in Prague on September 30.

The independent research and insights agency was recognised for its collaboration with DDB (Doyle Dane Bernbach) Worldwide on the Feels Barometer, a tool designed to measure and decode human emotions at scale. The innovation enables brands to create more memorable and resonant work by drawing on TRA’s expertise in advanced projective techniques.

The Esomar Awards celebrate leading innovators in market research who advance the industry through creative, impactful approaches to understanding human behaviour.

Terri Hall, managing partner at TRA, said: “We are incredibly honoured to be recognised on the global stage in such a highly contested awards system. It was a deeply collaborative effort with our partners at DDB, and it is hugely rewarding to see what started as a bold vision realised as a game changing tool that is being used by the DDB team globally.”

The project was led by Tara Howes, business director at TRA, who added: “The Feels Barometer showcases how innovation in insights can empower creativity, helping brands stand out in a cluttered world of consumer indecision and confusion. We are proud of our partnership with DDB and creating a world-first tool to help brands grow by connecting with their audiences in a more meaningful way.”

The award marks a major global recognition for TRA, which is headquartered in Sydney and works with clients across Australia and internationally.

Top image: Colleen Ryan

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