Colleen Ryan
Showing 1 - 10 of 10 results
TRA warns brands are losing trust to AI platforms
They've become the equivalent to the white coats seen in toothpaste ads.
by Makayla Muscat – Dec 16, 2025
Australians want AI with empathy, not automation for its own sake
TRA’s new Mood of the Nation study finds Australians and New Zealanders optimistic about AI: but they want brands to ensure technology enhances, not replaces, human connection.
by Mediaweek Admin – Oct 9, 2025
TRA wins global recognition at Esomar Awards
Independent agency TRA has taken home Gold for Excellence in Global Research at the 2025 Esomar Awards for its work with DDB Worldwide.
by Mediaweek Admin – Oct 2, 2025
Why cultural fluency is the superpower marketers need to win attention
Colleen Ryan: 'To become culturally fluent, you have to be constantly observing how that process is influencing how the trends are likely to turn up locally.'
by Alisha Buaya – Sep 3, 2025
How to get attention: The five attention principles marketers should use to cut-through the noise
'We don’t just want our audience to notice us – we want them to remember us.'
by Mediaweek Admin – Aug 6, 2025
2025 Trends data reveals consumers seek value, trust, and humanity
WARC’s 2025 Consumer Trends report highlights how cost-of-living pressure, creator trust, AI agents and social shifts are changing global buying behaviour.
by Tom Gosby – Jul 23, 2025
Balancing AI and human creativity: Industry leaders on the future of brand and content creation
Mediaweek spoke to Houston Group’s Alex Creamer, Colleen Ryan from TRA, and Harry Preston of MBCS to examine the role of AI as a support tool in the creative process.
by Alisha Buaya – Jul 4, 2025
New Zealand's top 10 ads of 2024 revealed
Colleen Ryan: 'The human brain does a paradoxical thing, it favours familiarity but also alerts our attention to what’s new and different.'
by Alisha Buaya – Jan 29, 2025
From Soldier On to Finger Lickin' Good: Brands 'go back to the past' with pre-COVID slogans
"There is definitely a trend of going back to the past – it's not just with the brands, we have seen it with fashion, culture, and music."
by Tess Connery – Aug 6, 2024
TRA study reveals how brands can foster effective connections
Only 2% of Australians spontaneously mentioned personalisation as something that makes them feel connected to brands.
by Alisha Buaya – May 23, 2024
