Veridooh and Hivestack launch global partnership in 'watershed moment for OOH'

Veridooh has announced a global partnership with Hivestack by Perion, a global full-stack digital out-of-home (DOOH) platform.

Through this partnership, the ad tech company's independent verification technology becomes available to all buyers leveraging the Hivestack demand-side platform (DSP) globally.

Veridooh enables brands, media owners, and agencies to independently track, measure, and verify the performance of their programmatic DOOH campaigns in close to real-time. The platform independently collects all data required to verify OOH campaigns and provides more than 400 metrics on campaign delivery in one platform.

The business said this partnership is indicative of the increasingly data-driven sophistication of OOH, giving advertisers a better picture of where, when, and how many impressions campaigns are delivering.

By pairing Hivestack by Perion’s programmatic DOOH DSP with Veridooh’s independent verification platform, advertisers can plan, schedule, independently track, and verify campaigns with precision.

Veridooh co-founder Mo Moubayed said: "Bringing together Hivestack by Perion’s programmatic DOOH tech stack and Veridooh’s world-leading independent verification platform is a watershed moment for OOH. Independent verification creates advertiser certainty that campaigns are delivered as planned, which is absolutely essential for highly dynamic media buys.

"Bringing the two together will increase confidence in the medium, in turn generating greater investment into programmatic DOOH. Programmatic DOOH globally is growing fast; according to a 2024 WARC Survey, 32% of advertisers globally have now bought DOOH programmatically.
 
"As a result, advertisers are increasingly demanding independent verification as the minimum standard, just as it is for programmatic online. We couldn’t be more excited to partner with Hivestack to roll this out globally."
 
Hivestack, which was recently acquired by Perion, is active in 32 countries and is used by brands such as Uber, Colgate, Lego, and DoorDash.
 
"Hivestack by Perion is dedicated to enhancing the value of OOH advertising, and we’re always looking for new paths to achieve this," said Dara Pourafzal, Hivestack chief product officer.
 
"Partnering with Veridooh to provide its independent verification means that advertisers can be certain their OOH ads have been delivered as planned and paid for, giving them a better understanding of the value their investment is delivering. This added transparency makes programmatic DOOH a much more attractive buy for brands and agencies."