VMO’s surpasses 530 retail centres across Australia

VMO has announced a major milestone in the growth of its retail media footprint, surpassing 530 live centres nationwide as the company continues to scale its network into 2026.

The expansion reflects a significant year of development for the business, including new installations and partnerships with key retail property groups such as Region Group, TOGA, Meriton Retail Precincts and several additional operators.

Anthony Deeble, chief commercial officer of The HOYTS Group and VMO, said the accelerated growth highlights the company’s strong relationships with landlords and retail partners.

“The growth of our retail network reflects the strong, trusted partnerships we’ve built with retail centres, allowing us to scale while consistently delivering high-quality screens in strategic locations,” he said.

Aiming for the largest location footprint in Australia

VMO managing director Paul Butler said the network is on track to reach an even larger national footprint over the next year.

“With more centres going live this year and next, we’re well on our way to becoming the outdoor network with the biggest location footprint in the country,” Butler said.

“It all ties back to our mission to give advertisers even more opportunities to reach Australians at key moments in the retail journey.”

A key part of the company’s growth strategy is the deployment of large-format digital screens designed for brand-building campaigns in high-traffic retail environments.

“The expansion of our large-format digital screens forms part of this wider growth,” Butler said.

“These high-impact placements are built for big-brand campaigns, delivering the scale and space needed for bold, eye-catching brand-led creative in some of the busiest retail environments in the country.”

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