Wattle Court launches new brand identity and positioning via Claxon and Embark

Wattle Court has partnered with independent growth agency Claxon and creative agency partner Embark to launch a new brand identity and positioning.

This campaign for the home building company is the first work to market since Claxon acquired Embark and jointly won the business following a competitive pitch.

Wattle Court’s new brand elevation includes a new positioning and brand ‘voice’ - plus a new logo and colour palate - designed to resonate with affluent second and third home buyers, showcasing quality, trust and a deep connection to the Australian landscape.

Jade Axford, chief growth officer, Claxon said launching a new brand positioning was core to the next phase in Wattle Court’s brand evolution.

"We needed to establish a creative launchpad that talked to elevated experiences; celebrated the brand’s rich heritage; and provide an immersive customer experience via the brand’s commitment to quality, innovation and community-focussed solutions."

"That may seem like a tall order but if the truth be known it was the perfect client brief as our combined agency teams have proven expertise in crafting distinctive and meaningful brands.  We are so excited to elevate a business that is inherently proud of its Australian heritage and committed to building quality homes, and then bringing it to life via a brand story.

"We believe the new positioning makes Wattle Court stand out from its competitors and celebrates the brand’s philosophy to embody resilience, renewal and the essence of local craftmanship," she concluded.

The dual agency remits covered the creation of a complete, new brand architecture and identity, including a new logo, colour palette and visual assets. Claxon’s responsibilities also included content strategy and creation to share the unique voice and story of Wattle Court; development of a user-friendly website and finally creation of a launch strategy that integrates digital and print marketing collateral.

"This brand elevation celebrates resilience, renewal and community, creating an emotional connection with high-end buyers," James Coulson, head of brand at Claxon said. "And the name “Wattle Court” also has personal significance, adding authenticity and relatability to the new brand identity."

Matt Hope, CEO, Wattle Court Homes, said: "Our new brand positioning and refreshed brand look and feel brings all that we stand for at Wattle Court to life and truly represents our brand’s ethos of quality and commitment.

"We are delighted with Wattle Court’s new branding and can’t wait for our customers to see and feel it at every touch point.”

Wattle Court’s new brand identity and official brand launch is effective immediately.  A larger campaign including community outreach, digital marketing and customer engagement via various online platforms will be rolled out in the coming months.

Credits Client: Matt Hope - Chief Executive Officer, Wattle Court Homes Claxon: Jade Axford - Chief Growth Officer Claxon: James Coulson - Head of Brand

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