Wildstone makes two appointments as part of Australian expansion

Wildstone, a company owning outdoor media infrastructure across the UK and Europe and expanding into Australia, has made two hires. The company has named Mitch Cook as commercial director for Australia and Amber Burbidge as a commercial executive.

Both previously worked for oOh!media, the region’s largest OOH advertising company with a network of more than 35,000 locations, co-founded by Noel Cook.

Cook was appointed managing director of Wildstone’s Australian operations in May.

Cook’s 18 years in the industry have been split between Australia and the UK, with stints at Ocean Outdoor in the UK and in the advertising team at London City Airport. His most recent role was product director for small format at oOh!media. 

At Wildstone, he will focus on leveraging partnerships between landowners and media partners, driving revenue growth, and progressing the company's goal to further digitise Australia’s OOH sites.

He will work closely with Burbidge, whose 20-year career prior to Wildstone was at oOh!media. Her most recent role was senior commercial executive, where she was responsible for driving innovation and expansion, primarily in the realm of digital billboards. 

She will have a similar remit at Wildstone, and will also be involved in strategic planning and market analysis.

Wildstone announced its entry into Australia’s $1.07 billion OOH market in May as part of the company’s international expansion. The overseas drive follows growth across Europe, where the company has acquired and developed more than 5,000 static and digital OOH assets since 2010.

Damian Cox, founder and CEO, Wildstone said: "Our entry into the Australian market got off to a flying start when we secured Noel Cook as managing director earlier this year. We’re thrilled he’s now brought some of his most trusted and experienced former colleagues into the business.

“Mitch’s experience in both the UK and Australian markets will be invaluable as we work to replicate our European success in Australia. Meanwhile, Amber’s two decades of expertise gleaned from various roles across the sales, operations and commercial divisions of the OOH industry will significantly enhance our capabilities.”

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Top image: Mitch Cook, Noel Cook, Amber Burbidge