World TV Day: Celebrating marketing power with great ads from around the world

As Mediaweek noted earlier this week, Monday 21st November was World TV Day, the UN's celebration of the global cultural impact of television.

This year, the theme for the day was “attention”, focusing on how TV draws viewers' attention to quality entertainment, societal issues, newsworthy events, and more.

To celebrate World TV Day, thinkbox in the UK called on industry colleagues to put together a gallery of the best TV adverts from around the world for 2022. Helping with the selection were Thinkbox associate members including Australia’s ThinkTV along with Tenk TV (Norway), TAM Ireland, thinktv (Canada), TVN Media (Poland) and DStv (South Africa).

World TV Day: A selection of the best in TV ad creative from around the world

Ads featured in this gallery:

Australia: Uber Eats - Tonight I’ll be eating…

Australia: Suncorp - One House to Save Many

Canada: Ikea - Bring Home to Life

Canada: Wealthsimple Crypto - Early Adopters

Ireland: Denny - Grand, Dad

Ireland: Island’s Edge - It's Better, Less Bitter

Norway: Posten - When Harry Met Santa

Poland: Yes - I am the woman

https://vimeo.com/642233595

Poland: Lubella - Koko Jambo

South Africa: Chicken Licken - Big John

Visit ThinkTV to see:
Grab your audience by the eyeballs: The attention habits of consumers

Just because your audience is scrolling social media or watching a pre-roll for 6 sec, doesn’t mean they are actually taking in your brand.

Ad attention is far more important than time spent on platform. Under 40s audiences are more attentive on BVOD than YouTube and Facebook. And the best screen is the biggest one.

Paying attention to the habits of your audience will drive your dollars further. The facts are there, nothing delivers more eyeballs on a platter for longer, across all devices, than Total TV.