Yahoo announces Julia Edwards as NSW sales director

Yahoo has promoted Julia Edwards to NSW sales director. Since joining Yahoo 18-months ago, Edwards has been instrumental in building the commercial success of Yahoo Creative Studios (formerly RYOT Studios) in her role as head of strategic solutions. 

She has been behind a number of campaigns using technology, including an immersive try-before-you-buy experience for BIG W’s Toy Mania, virtual santa campaign for Officeworks and bringing to life the Finding Our Heart children's book for NAIDOC Week. 

In her new role as NSW sales director, Edwards will be responsible for leading the Sydney-based sales team and growing strategic partnerships with clients and agencies in the market. She will report into general manager, sales ANZ Rachel Page. 

Page says: “We have such an amazing breadth of talent at Yahoo and Jules is no exception. She’s a proven creative thinker who has led some amazing bleeding-edge experiences for clients and made a real impact on their businesses. 

“I’m excited to see how her strategic knowledge and understanding can create even more impact as we build out our e-commerce strategy, as well as contribute to our culture and CSR partners through her human and helpful approach.” 

Edwards adds: “I can’t wait to step in and take on this new challenge alongside such an exceptional team. With the amount of market-leading products we already have and so much innovation in the pipeline I’m excited to blend what I’ve learned with Yahoo Creative Studios to help even more  brands connect online-to-offline and commercialise creative ideas.”

Edwards brings to the role over 16 years of experience commercialising global media properties across all platforms, She’s held management roles at a number of publishers including The Guardian, CNN, MCN and Foxtel. 

Page adds: “Jules takes over the reins from Clare Rudduck who will be leaving Yahoo after twelve stellar years - a lifetime in the media industry years. Clare has been an amazing commercial leader and cultural contributor for our business and industry, and we wish her all the future success and happiness she deserves.”

This is the latest in a string of senior promotions announced by Yahoo since Paul Sigaloff was appointed vice President of ANZ INSEA earlier this year. In addition to Edwards, Rachel Page was announced as general manager, sales ANZ, Simon Wheeler to senior director of content ANZ SEA, and Euan Black to director of content ANZ.