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Nift nabs Yahoo veteran John McNerney to head APAC expansion
McNerney brings more than 15 years of international experience to the table.
by Vihan Mathur – Jan 13, 2026
No more 'shiny toys': Yahoo's Maddie Basso rips up the playbook
She’s the ‘bleeding purple’ Yahoo exec who wants to banish ‘rinse and repeat’ strategies.
by Duane Hatherly – Dec 5, 2025
Purple reign: Yahoo's Newfronts doubles down on AI and streaming
The pitch? faster workflows, sharper measurement and partnerships.
by Natasha Lee – Oct 31, 2025
Spotify in Australia: "If the maturity is there for audio, the maturity is there for programmatic"
A new Bupa case study highlights how consistent audio strategies can drive measurable business results.
by Natasha Lee – Oct 2, 2025
Mattel launches shoppable advertising TV campaign on Tubi and powered by Vudoo
Nick Morgan: 'We're giving people the option to respond the moment they’re inspired, and giving brands the tools to track what happens next.'
by Alisha Buaya – Jun 4, 2025
OMD’s Quianna Baterna wins first Club UnLtd DJ competition
Quianna Baterna of OMD has claimed top honours at the inaugural Club UnLtd event, which brought together emerging DJ talent from the ad industry to support at-risk youth.
by Tom Gosby – May 26, 2025
Disney flexes tech, talent and live sport at 2025 Upfronts
Beyond ads, Disney is exploring integrations around fantasy, betting and even shopping.
by Natasha Lee – May 14, 2025
IAB Australia launches AI Working Group to guide digital ad industry
The group will develop practical guidance on AI applications across a number of key areas.
by Natasha Lee – May 8, 2025
Club UnLtd spins into Sydney with new DJ battle for adland's finest
Backed by headline sponsors Yahoo and Snapchat, the event promises more than just beats.
by Natasha Lee – Apr 9, 2025
Yahoo taps Paramount for its new CMO
Jim Lanzone: 'His expertise in driving brand strategy and fostering collaboration across every facet of marketing leadership will be crucial.'
by Emma Shepherd – Apr 1, 2025
