Yahoo!
Showing 11 - 20 of 87 results
VMO and Yahoo team up to take CTV campaigns out of the living room
OmniStream launches to connect connected TV with place-based DOOH buys.
by Natasha Lee – Mar 26, 2025
Are Media appoints Jocelin Abbey in newly created role
Sally Eagle: 'She is the ideal leader to drive the continued growth of our Homes and Lifestyle brands'.
by Natasha Lee – Mar 17, 2025
Yahoo names emerging leaders participating in 2025 Academy program
John McNerney: 'It’s fantastic to see the calibre of professionals joining this year’s program.'
by Alisha Buaya – Mar 11, 2025
'We need to continue to push for systemic change': Media leaders on shifting the balance in the industry on International Women's Day
Lucinda Gemmell, Karen Halligan and Elizabeth McIntyre shared their thoughts on women in the media landscape.
by Alisha Buaya – Mar 8, 2025
Australian consumers lack understanding of personal data usage: Yahoo and Magna research
The lack of knowledge proves to be a major challenge for brands and agencies trying to build trust in digital advertising.
by Alisha Buaya – Feb 25, 2025
More data, more confusion? It’s time to figure out what’s going on with measurement
A perfect storm of factors has led to this untenable landscape of measurement complexity.
by Alisha Buaya – Feb 25, 2025
Yahoo DSP adopts IAB Tech Lab's data transparency labels
Giovanni Gardelli: 'Transparency is critical to reinforce trust and drive better outcomes for advertisers.'
by Alisha Buaya – Jan 29, 2025
Yahoo DSP launches new partnerships at CES 2025
Miles Fisher: 'We believe this partnership represents a significant step forward in delivering a seamless and effective advertising experience across the growing CTV landscape.'
by Alisha Buaya – Jan 8, 2025
Marketing leaders prioritise measurement over privacy: Yahoo study reveals
Lorraine Donnelly: 'The findings from this survey show us where brands and agencies are feeling the pinch and where they see opportunity.'
by Mediaweek Admin – Nov 13, 2024
Yahoo Identity Solutions extends publisher availability
Chandra Cirulnick: “This expansion demonstrates our commitment to future-proofing our clients’ businesses."
by Talon Admin – Oct 18, 2024
