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John McNerney: Tinsel, Tech, and Tactics: Mastering the Festive Rush with Omnichannel Marketing
'This year’s holiday season could be more like Santa Claus than Ebenezer Scrooge if marketers choose to adopt an omnichannel marketing approach and consider these trends to drive success.'
by Mediaweek Admin – Oct 17, 2024
'Punchy', 'compelling' and 'welcome enhancement': Media buyers on the new tools and innovations at Yahoo's 2025 Newfronts
Mediaweek caught up with Mediahub's Gerry Bowness, Ashleigh Carter from Atomic 212° Sydney and Avenue C's Mark Zala.
by Alisha Buaya – Sep 30, 2024
Foxtel Media’s measurement move: Commentary from Mark Frain and Andrew Gilbert
“Richer, more accurate subscription TV data for clients who want a greater understanding.’
by Talon Admin – Sep 27, 2024
Yahoo unveils new partnerships and tools at its 2025 Newfronts
John McNerney: "Yahoo DSP is committed to simplifying it while continually innovating for the future."
by Mediaweek Admin – Sep 26, 2024
Afterpay to launch media network in partnership with Yahoo DSP
This partnership will allow brands to access its shopping insights to better connect with their target audiences across multiple online and physical shopping channels.
by Alisha Buaya – Sep 26, 2024
Yahoo names Valeri Liborski as chief technology officer
Liborski was most recently at HelloFresh where he served as CTO.
by Talon Admin – Sep 6, 2024
Yahoo Advertising launches data-powered ad creative solution
The solution aims to future-proof creative by activating Yahoo's Identity Solution.
by Alisha Buaya – Jun 21, 2024
Yahoo names Maddie Basso head of commercial
Basso joins Yahoo after seven years at Captify.
by Tess Connery – Jun 3, 2024
Yahoo launches Identity Solutions for CTV environments
The solution will allow advertisers to better target and measure the omnichannel performance of their campaigns across CTV environments.
by Talon Admin – Apr 22, 2024
Yahoo acquires news discovery platform from Instagram co-founders
Artifact will be integrated into the Yahoo ecosystem, ending its operation as an independent app.
by Tess Connery – Apr 4, 2024
