Yahoo promotes John McNerney and Dan Richardson to APAC leadership roles
• McNerney is senior director of platforms for APAC, Richardson is now head of data for APAC
Yahoo has announced the promotions of John McNerney to senior director of platforms for APAC and Dan Richardson as head of data for APAC.
In his previous role, McNerney was director of platforms, Australia and New Zealand (ANZ).
As part of his expanded remit, he will oversee the commercial and technology strategy underpinning Yahoo’s ad platforms and unified ad tech stack, and grow Yahoo’s omnichannel capabilities across flourishing channels including Connected TV and DOOH across the region.
APAC has been a key growth driver for Yahoo’s advertising business globally. Under McNerney’s leadership, Yahoo will build on the growth and demand for its ad tech solutions in the region.
Richardson was previously head of data for ANZ. In his expanded role, Richardson will lead Yahoo's data solutions and commercial strategy for APAC.
His responsibilities will include developing omnichannel partnerships, audience insights, segmentation, testing and implementation strategies for APAC.
Richardson’s larger mandate will be to strengthen Yahoo’s market-leading data proposition in the region, especially relevant as advertisers look to connect the dots in a cookie-less world.
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Paul Sigaloff, vice president, head of APAC at Yahoo, said: "These leadership changes will position us to capitalize on rising opportunities as we drive the next chapter of growth in APAC. Richardson and McNerney have a proven track-record in their respective domains.
"Their leadership, expertise and experience will be invaluable for our evolution, as we double down on driving value for partners and customers in the region,” he added.
These promotions follow the Sigaloff’s own promotion as as VP, Head of APAC for Yahoo, announced in February.
In the role, he will lead sales for the ad technology business across the entire Asia Pacific region.
Previously VP of ANZ INSEA, his expanded remit now includes Australia, China, Hong Kong, India, Japan, New Zealand, Singapore, Taiwan, and Southeast Asia.
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Top image: John McNerney and Dan Richardson
