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QMS reloads strategy bench with four senior hires

The appointments are effective immediately.

By Makayla MuscatPublished Jan 28, 2026
1 min read
QMS

Digital outdoor media company QMS has made four key appointments across its strategy division.

Adrian Venditti joins as head of solutions and growth, along with James Nettlefold as head of data and insights and Jordana Sherlock as head of research.

Danielle Farrelly has also been appointed head of product strategy and enablement, after nearly a decade at oOh!media.

All four will report to Chief Strategy Officer Christian Zavecz.

“I’m very excited to appoint Adrian, James, Jordana and Danielle to these new and business-critical roles, which will add greater depth and sophistication to our strategic offering and support our growth ambitions,” Zavecz said.

“Digital OOH continues to evolve rapidly and increase in complexity, driving the need for specialist talent capable of delivering high-quality solutions and strong outcomes for our clients.

“Supporting our customers to build and sustain great brands has always been at the core of what we do, and these appointments further strengthen our capabilities and expand our capacity for success.”

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The appointments are effective immediately.

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Mediaweek
MEDIAWEEK MORNING REPORT

The leading media trade publication in Australia.

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