ABN Group Victoria appoints Half Dome as media agency

Half Dome has been appointed as the full-service media agency for ABN Group Victoria.

The independent agency will oversee managing the Australian construction, property, and finance company's media planning and buying, including digital, out-of-home, and radio for ABN Group Victoria’s residential home building brands, Boutique Homes and Homebuyers Centre.

Half Dome's appointment marks a major milestone in ABN Group’s marketing transformation, spearheaded by Astrid Kelaher, who was recently appointed general manager of marketing.

Kelaher said the appointment of Half Dome comes at a time of significant evolution for the business. "As part of ABN Group’s aspirations to transform to a consumer-led operating model, an exciting digital transformation is on the horizon, focused on personalisation and evolving our much-loved residential brands to further celebrate their position in market."

"Half Dome’s strong understanding of the brands, broad capabilities, and progressive challenger mindset, makes the agency the right partner for us, during this significant transformation."

Will Harms, chief client officer at Half Dome, reiterated the value alignment between the two businesses. He said: "Our shared curiosity and attitude will help drive the marketing transformation, and we’re excited to deliver industry-leading outcomes together."

"Collaborating closely with ABN Group Victoria’s ambitious team, we are eager to leverage our strategic expertise to drive the group’s next phase of growth."

The Half Dome and ABN Group Victoria partnership is now in effect, with media buying well progressed.

ABN Group Victoria joins Half Dome’s client portfolio, including The Good Guys, OES, Ego Pharmaceuticals, GMHBA and more. Last year, Half Dome was appointed to handle performance media for Amplify, a not-for-profit, with the ambition to bring together people from all walks of life to make a difference on important issues facing them.

Top image: Will Harms

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