ALDI makes 'Quality is Easy to Find' in new campaign via BMF

ALDI Australia has launched a new campaign aimed at Australian shoppers in search of high quality products at every day low prices with long-time agency partner BMF.

The ‘Quality is Easy to Find’ campaign opens to a tense briefing between a search leader and his volunteers in remote bushlands. As the team embarks on what is expected to be a long and tenuous mission, the search is swiftly called off just as it begins.

A member of the search party quickly finds what they have all been looking for – ALDI’s Deli Originals Traditional Style Hommus, proving that quality is easy to find at ALDI since that is all ALDI stocks.

"ALDI isn’t about offering endless options, we are about offering Aussie shoppers the right one," Jenny Melhuish, marketing director at ALDI Australia, said.

"Every single product on ALDI's shelves is benchmarked against customer favourites and category leaders, enduring multiple quality tests and reviews to ensure it meets our incredibly high standards."

"If it doesn’t stack up, it simply doesn’t make the cut because quality shouldn’t be something you have to search for. At ALDI, it’s right there in front of you. With a carefully curated range of 1,800 core range products, we make it easy for shoppers to find high quality items at unbeatable prices every day."

David Fraser, executive creative director at BMF, said: “Nobody wants to spend more time scouring supermarket shelves, comparing labels, and questioning their hommus choices. So ALDI keeps it simple and only stocks the very best.”

The integrated campaign will air across TV, cinema, radio, OOH, social, owned channels, and PR.

CREDITS

Client: ALDI Australia Creative Agency: BMF Production Company: Revolver Director: Steve Rogers Music and Sound House: Rumble Studios Editor: Bernard Garry Post Production: The Editors & Blockhead Media Agency: Zenith Media PR Agency: Ogilvy PR

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