Australian Unity appoints The Royals to its creative account
Andrew Siwka: "We can't wait to help it through the next 180 years – give or take a year or two!"
The Royals has been appointed to the creative account of Australian Unity, one of Australia’s original social enterprises, following a competitive pitch.
The independent agency is tasked with growing awareness of Australian Unity’s ‘Real Wellbeing’ positioning and its breadth of services, as well as reinforcing its brand ambition to be the most trusted wellbeing company in Australia.
The Royals' remit includes strategic and creative duties across the Australian Unity master brand and all divisions, including Retail, Wealth & Capital Markets, Specialist Care and Home Health.
Established in 1840, Australian Unity was Australia’s first member-owned wellbeing company and has over 7,000 employees across Australia offering members and customers health, wealth and care services.
Billy Falkingham, head of Brand & Content at Australian Unity, welcomed the appointment. He said: "The Royals stood out from the beginning thanks to their strategic thinking, willingness to take creative risks and great cultural alignment. The perfect partners to help us elevate the Australian Unity brand and business."
The Royals managing partner Andrew Siwka added: "A brand with an extraordinary Australian heritage and an even more exciting future, and we can’t wait to help it through the next 180 years – give or take a year or two!"
The Royals' appointment to Australian Unity is effective immediately.
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The independent agency's appointment follows other recent client wins by The Royals over the past six months, including Tangerine Telecom, and organic growth on the Snack Brands Australia account.
As a result of those wins, including Levande (previous Stockland senior villages), The Royals was added to Mediaweek's Hot List, which tracks the best-performing media and creative agencies.
The Royals also welcomed the appointment of Graham Sweet as head of strategy, Sydney.
