BCM Group adds Hog’s Breath Café to client roster

BCM Group has added The Hog’s Breath Cafe chain of restaurants to its client roster.

After an extensive pitch process, the integrated creative and marketing services agency will lead all marketing for the group with an aim to drive brand rejuvenation and business growth across the national, restaurant chain.

The company plans to extend its current number of 38 restaurants over the next 12 months.

BCM Group partner and managing director Phil McDonald said: “It’s a huge vote of confidence by Hog’s Breath to be appointed as their outsourced marketing team.

"Our full-service, creative and media model means we can step in and add real value from day one. On top of that it is also a wonderful opportunity to help rejuvenate a classic Aussie brand with some fresh, new creative thinking."

As part of the agency’s scope, BCM Group will deliver sales promotion, product development, media, creative and digital management to support a renewed focus on growth, as well as provide a full suite of marketing and consulting services to the business.

BCM Group partner and managing director Phil McDonald

Hog’s Breath Australia CEO Steven Spurgin said: "We are very happy to be partnering with BCM Group and embarking on a new chapter for the Hog’s Breath brand, as we continue to expand and open new restaurants.

"We take great pride in the experience and product we deliver to our loyal customers, and we look forward to welcoming even more Aussies to a Hog’s Breath Cafe." 

Earlier this year, McDonald spoke with Mediaweek about the BCM's continued growth, overcoming the pandemic and the agency's outlook for the year ahead.

McDonald shared that BCM has an exciting year ahead with business picking up in the Sydney market.

“We’ve got a small office in Sydney; what’s happening now is we realise that to service some of those Sydney based clients, we will have to have more of a foothold in the Sydney market, which is great. So that’ll be our focus this year, to continue to move down into the Sydney market. That’s a priority for us,” he said.

McDonald also noted that growing their earned media and PR business and integrating that into our media business is another priority for the agency in the year ahead.

“Clients are just finding that if the brand’s earning its own media, then it’s a fantastic opportunity for them to use that first and then look to invest media behind that momentum that media can create.

“The idea of PR and media working closely together is a huge opportunity for us, which we’re focusing on going forward this year,” he added.

See more: BCM partner Phil McDonald on the agency’s growth and taking on the Sydney market