ALDI launches 'Go A Little Extra' Christmas campaign via BMF
Jenny Melhuish: 'It's the time of year when everyone ups their game, and ALDI is no exception.'
ALDI Australia is encouraging Aussies to ‘Go A Little Extra’ in their festive celebrations without spending extra in its latest campaign with creative agency BMF.
The campaign centres on an overexcited couple prepared to go a little too extra in preparation for Christmas lunch. The pair are tasked with simply bringing the turkey and the gravy boat, and go overboard in their pursuit to create the best Christmas spread.
Jenny Melhuish, marketing director, ALDI Australia said: "Every Christmas, even those of us who plan to keep it low key can't help but splash out on little indulgences, festive flair, and the finishing touches that make Christmas feel like Christmas. It’s the time of year when everyone ups their game, and ALDI is no exception."
From Thursday 14 November, ALDI Australia will launch the ultimate Christmas recipe generator - the ‘Festive Extra-nator’ to help Aussies prepare for the big day.
The ‘Festive Extra-nator’ will feature over 30 bespoke recipes to let shoppers dial up or down the extraness of their feasts. The generator will be housed on the ALDI website, meaning keen Aussies won’t have to look too hard for their dose of extra this holiday period.
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David Fraser, co-ECD, BMF, added: "Christmas plans tend to escalate pretty quickly. So, it’s great that ALDI is making sure everyone can still bring something extra to the table this year, whether it’s a big ol’ turkey or just a little gravy boat."
Created in partnership with BMF, Zenith Media, and Ogilvy PR, the integrated campaign will air across TV, cinema, radio, OOH, social, owned channels, and earned media.
See also: AAMI and Ogilvy’s Olympic ad stands out among agencies hoping for more ‘fun and goofiness’
CREDITS
Client: ALDI Australia
Creative Agency: BMF
Content Production: Bantam Productions
Production Company: Good Oil
Director: Hamish Rothwell
Editor: Lucas Baynes - ARC
Post Production: Blockhead VFX
Sound Production: Rumble Studios
Music Supervision: Level Two
Photographer Hellene Algie
Retoucher: Electric Art
Digital Build: Nakatomi
Media Agency: Zenith Media
PR Agency: Ogilvy PR
