Creative firepower delivers Vodafone for Howatson+Company
Howatson+Company has won Vodafone’s creative account following a competitive pitch.
Vodafone Australia has appointed Howatson+Company as its new creative agency of record following a competitive pitch led by Trinity P3 and TPG Telecom (the parent company of Vodafone) procurement.
Howatson+Company will now take the creative reins for one of the country’s most recognised telco brands.
TPG Telecom Chief Marketing Officer Bec Darley said, “Howatson+Company impressed us with their bold thinking, cultural alignment and creative firepower. Vodafone is a brand that thrives on challenging conventions, and we’re excited to partner with Chris and the H+Co team to push boundaries.
She also acknowledged the outgoing agency: “I would like to thank Saatchi & Saatchi for their commitment and creativity over recent years.”
Howatson+Company founder and CEO Chris Howatson said: “This appointment means a lot to us. Personally, Vodafone was my first carrier. Professionally, Vodafone is one of the top 100 most valuable global brands and is on a growth gradient here in Australia. It’s a privilege to partner with Bec, Lisa Cronin and their teams”.
The appointment is effective immediately.
