Enigma wins Humm Group

Enigma as been appointed as agency partner for Humm Group.

The independent full-service agency will oversee the strategy, media and creative for the fintech company and support its suite of innovative lending solutions that help customers access the things they need now while managing repayments in a flexible and responsible way.

"We were impressed by Enigma’s strategic thinking, media firepower and fully integrated creative offering," Chiara Bianciardi, General Manager Cards and Marketing, Consumer Australia at Humm Group, said.

"They demonstrated a clear understanding of our customers, our ambitions, and how to help us grow as we ramp up and roll out new products."

Enigma Chief Media Officer, Justin Ladmore said: "Humm Group is an ambitious, fast-moving brand in one of the most competitive and dynamic categories in the country. We are so excited to work with Chiara and her team to help supercharge their next phase of growth."

Humm Group joins a growing list of Enigma clients spanning finance, property, tourism, government, FMCG, and retail, further cementing Enigma’s position as one of Australia’s leading independent full-service agencies.

This new business win follows the announcement of Simon Lee joining Enigma as Chief Creative Officer earlier this year.

As Enigma’s first CCO, and the first leader to join as a partner, Lee brings more than 20 years of experience to the role in leading independent agencies to creative excellence in campaigns for some the biggest brands.

He joins from his most recent role as creative architect, leader and joint owner of The Hallway, helping to take the agency to the forefront of the Australian indie scene –  winning seven agency of the year titles and a raft of creative awards including Australia/NZ’s only Design Lion at Cannes in 2024.

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