Foxtel brand campaign offers all the entertainment Australians love in one place

Foxtel has launched its latest brand campaign, reinforcing that Foxtel offers all the entertainment Australians love in one place.

It allows Foxtel subscribers to easily find the best shows from Foxtel, Netflix, Prime Video, Disney+, Fox Sports and more, all within one simple user interface.  

The campaign is led by a 30-second TVC set in a metaphorical Foxtel department store where each level offers a new entertainment experience - delivered via Foxtel’s suite of apps, bringing the world’s best entertainment all in one place.

Michael Nearhos, Foxtel executive director of marketing, said: "We love this concept of a department store as a metaphor for Foxtel, bringing streaming aggregation to life as a one-stop-shop for all the entertainment you love in one place."
 
"Our data shows that aggregation of the streaming apps and our content is key and keeps our customers engaged with the brand so we wanted to focus on that for our next brand campaign."
 
"We’re thrilled to work with Andrew Winter on this campaign as he’s synonymous with Foxtel as co-host of our most popular lifestyle series Selling Houses Australia as well as Love It Or List It Australia, set to return this year for its fifth season."
 
"His quick wit and dry sense of humour serve the creative perfectly as the host guiding us through the Foxtel department store with each level offering a different entertainment experience."
 
"We also had fun with talent cameos including a fleeting moment with Carlton Blues captain and 2022 Brownlow Medal winner, Patrick Cripps (“Crippa”), waving hello before being tackled to the ground."
 
The campaign will be delivered via Mindshare (GroupM) and will be in market nationally from Feb 5 – March 31, across various paid media channels including FTA, cinema, OOH, digital, social, press, plus on-platform and owned channels. The campaign will be refreshed in the coming months to hero new app partners as well as sporting code launches.
 
GroupM has partnered with Good-Loop, a BCorps-certified advertising platform, to measure, offset and reduce the carbon cost of clients’ digital campaigns. The market-first digital sustainability initiative with Foxtel is designed to reduce the environmental impact of clients’ media spend and help make advertising better for the planet.

CREDITS:

Marketing: Executive Director: Michael Nearhos  Marketing Director: Jo Bladen  Head of Marketing: Stephanie Lukin Marketing Manager: Lauren David  Marketing Executive: Chloe Sidhu 

Fox Creative: Executive Creative Director: Guy Sawrey-Cookson Creative Director: Jared Bedford Senior Creative Copywriter: Tim Buhagiar Art Director: Sabrina Khong Head of Creative Production: Anna Stamatatos Integrated Producer: Ksenia Svistounova Creative Delivery Lead: Anthony Brooker Editor/VFX: Tim Hannah Junior Content Creative: Gabriela Khouri Lead Content Creative: Stephen Cardelli Design Director: Sally-Anne Kerr Senior Motion Designer: Grischa Theissen Senior Motion Designer: Parag Satyal Audio Post Director: Dave Hunter Design Director: Jamie Carbery Senior Designer: Mark Sayer Wardrobe: Amy Haviland HMUA: Yasmin Orr Retoucher: Matthew Roberts   Mindshare: Group Investment Director: Remona Salem                   Investment Manager: Sydney Cramb               Strategy Director: Lauren Bray                         Digital Associate Director: Zeeth Bijayananda   Beautiful State: Director: Nick Robertson Executive Producer: Kim Kirby DOP: Peter Eastgate