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GroupM promotes Daniel Aguirre-Davies to head of search

Ryan Goldsworthy: "Dan knows our business well, with nearly six years at our agencies and GroupM plus 10 years in the search game."

By Alisha BuayaPublished Aug 2, 2024
2 min read
GroupM Daniel Aguirre Davies

Daniel Aguirre-Davies has been promoted to head of search at GroupM Australia and New Zealand.

His appointment to the role comes a year after he joined GroupM Nexus from Mindshare as group performance director.

He has been in digital and performance roles with GroupM agencies since 2018.

The new position will see him work closely with talent across the group's agencies to ensure search excellence for its clients.

Ryan Goldsworthy, general manager of practices at GroupM Nexus, wrote on LinkedIn:

"The biggest search gig in Australia, and I'm over the moon to promote him from within to our Nexus Leadership Team. Dan knows our business well, with nearly six years at our agencies and GroupM plus 10 years in the search game - not many like that around these days."

Aguirre-Davies was previously at MediaCom, Ladbrokes Australia, and SponsoredLinX.

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Mediaweek has contacted GroupM for comment.

Aguirre-Davies' promotion follows Joshua McDonnell joining GroupM as Mindshare's growth and marketing director.

McDonnell will depart from PHD Australia after almost three years. He told Mediaweek: “I’m thrilled to be joining GroupM and Mindshare as growth and marketing director, it’s an exciting time for the business and I look forward to being a part of the team and contributing to the continued growth and success of the business."

Meanwhile, Brian Lesser has been appointed as the new Global CEO of GroupM. Lesser will succeed Christian Juhl, who is stepping down after five years to take up the new position of president, corporate development at WPP.

Top image: Daniel Aguirre-Davies

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