IMAA brings indie agencies and media partners together at its Digital Deep Dive event

The Independent Media Agencies Australia (IMAA) held its Digital Deep Dive event on Wednesday, 19 October, at Sydney Sea Life Aquarium.

More than 283 independent media agency staff from across 85 agencies attended the IMAA event, with attendees coming from Victoria, Queensland, Western Australia and the ACT, as well as Sydney locals.

There were a number of activations on show from the 21 media vendors participating, who included ACAST, ACM, Amobee, Blis, Crimtan, Criteo, EMX, Fabulate, Gumtree, GWI, Kargo, Linkedin, Meta, News Corp, Nine, Outbrain, Pinterest, SevenPlus, Spotify, Weatherzone and Yahoo!

Sparrow & Vonni

Sam Buchanan

The activations included virtual reality with Meta, podcasting with Acast, fishing with SevenPlus, Spotify chill zone with massages and drinks, a photobooth with ACM, weather read with Weatherzone, a gelato cart and the celebration of indie-pendance day with Crimtan.

IAB CEO Gai Le Roy got into the theme as The Life Aquatic with Steve Zissou and presented the five Ps that all indies need to know for 2023.

Sam Buchanan, CEO of IMAA, said: "It was great to see so many from our indie community travel from across the country to our Digital Deep Dive event at Sydney Aquarium. They had plenty of time to connect with the 21 media vendors showcasing their tech, services, and digital innovations and take advantage of the immersive experiences on offer.

Gai Le Roy

The Media Store

"Getting back to in-person events has been exciting for our members in 2022, and last night's Digital Deep Dive was a real highlight on our calendar. It's great to be able to bring so many indie agencies and media partners together for such a collaborative and enjoyable event. We have plenty more to come, so watch this space."
 
The carbon neutral event was possible thanks to the IMAA's partnership with C2Zero, an Australian startup that takes the complexity and risk out of immediate and meaningful action on climate change for businesses and their customers. 
 
Their solution, a world first, is fully transparent and traceable, minimises reputational risk, suits any budget and supports stakeholder engagement.

Glide & Ad Associates

Chairperson Ant Colreavy and Sandbox Team

C2Zero does not use carbon credits or offsets. Instead, C2Zero locks away the world’s most regulated emissions allowances that the biggest polluters need to pollute.
 
Unlike planting trees, the impact of removing these allowances from the market is immediate, traceable, and measurable.
 
Most critically, it prevents C02 from being released into the atmosphere – and that’s the best thing we can do to avoid the climate crisis.

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Top image: Sam Buchanan

Spotify

Weatherzone