IMAA members band together for Clean Up Australia Day

The Independent Media Agencies of Australia (IMAA) members have banded together across the nation to help clean up Australia.

Clean Up Australia Day’s corporate day was held on 28 February, and 13 independent media agencies from four states, along with nine IMAA media partners were paired to clean up their patches.

Mentor Marketing

  Clean Up Australia Day was launched more than 30 years ago by Ian Kiernan AO, who wanted to make a difference in his own backyard and which has now become the nation’s largest community-based environmental event. This year, Clean Up Australia is urging people to “Step up to clean up” to clean and conserve Australia’s environment.

Vonni Media, Gumtree

  The independent media agencies involved on the day include Admatic, Affinity, Apparent, BCM, Enigma, Inc Digital, Kaimera, Mentor Marketing, Murmur, OMDigi Group, TFM Digital, The Media Store, and Vonni Media.

OMDigi, IMAA

  The media partners teaming with agency staff are ACM, Amobee, ARN, Bishopp, Blis, EMX, Gumtree, oOh! Media, Stackadapt and Taboola. The IMAA team also participated.

StackAdapt, Kaimera

The clean up efforts will stretch from locations in Perth to Sydney and Melbourne and beyond with more than 200 agency and media partner staff participating.

Sam Buchanan, IMAA CEO, said: "We are delighted to contribute our collective media agency member efforts to help clean up Australia for the first time. Our members and media partners were all keen to be involved and, as Australian owned businesses, we want to play a part in conserving our environment where we live and work."

The Media Store

IMAA Director, Nick Behr, said: "Late last year we  launched  our first environmental initiative, Project Earth, to develop better sustainability in the independent media sector and greater media landscape after three quarters of our members told us that the environment was important to their agency.   "We are leading by example by investing and taking tangible action, like Clean Up Australia, to better our environment."

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Top Image: Murmur