JOLT introduces new in-app advertising solution for electric vehicle charging, redefining audience engagement
Hannah Pritchard: "A powerful complement to traditional digital channels"
JOLT, Australia's sustainable digital-out-of-home and electric vehicle charging network, has unveiled a new in-app advertising solution, marking a first in the country's media landscape. This product facilitates direct engagement with customers during the charging of their electric vehicles (EVs) at their stations, offering an extended interaction window exceeding 30 minutes.
The advertising approach enables brands to connect with JOLT's audiences through both broadcast and in-app advertising, tapping into the dual spectrums of JOLT's digital out-of-home network and their mobile app, specifically designed for a seamless customer experience. The app provides essential information about JOLT's charger locations, real-time availability, and allows users to track their charging status.
In collaboration with Audi, one of its foundation clients, JOLT has introduced this in-app advertising solution to create awareness and drive action for Audi's latest luxury EV model, the Audi Q8 e-tron.
Audi's marketing communications lead, Kit Bashford, commented on the strategic partnership, stating, "The opportunity to reach and engage one-on-one with EV drivers in this unique, contextually relevant driving environment was a valuable opportunity as we launch the Q8 e-tron."
Hannah Pritchard, JOLT NSW sales director, highlighted the unique proposition of the solution, as "a powerful complement to traditional digital channels."
