M&C Saatchi launches in-house consultancy, Micro Agency

M&C Saatchi has launched its own in–house consultancy, Micro Agency, aimed to address a gap in the market by designing and building bespoke in-house and hybrid marketing capabilities for clients.

The agency will be headed by the former general manager of Yes Agency, the in-house collaboration between Optus and Re Group (part of M&C Saatchi), David Sutherland. Sutherland spent five years in his former role. 

Sutherland said: “As more and more businesses search for new engagement models from their agency partners, Micro can help provide the right expertise to assist business leaders in the transition towards in-housing or hybrid agency models."

“With in-housing fast becoming a viable solution for many marketers’, navigating a seamless path and achieving a smooth transition has become increasingly important. Knowing the right in-house model that suits a company, finding the best talent, plus building the processes and frameworks, can take time and expertise.”

Justin Graham, group CEO of M&C Saatchi Australia, said: "M&C Saatchi’s market-leading in-house client partnerships have produced great results over the years for some of the country’s most well-known brands.

"The bespoke approach of Micro's hybrid offering builds on these learnings, meeting both the changing needs of the market and our clients in realising their unique ambitions. Dave (Sutherland) has been at the forefront of that journey and we are all excited to jump into the next chapter with Micro."

Micro Agency will collaborate with clients to design the team, hires the talent, and puts the processes in place to ensure creativity thrives in the client environment.

The agency is already working with Made Group to help design and build a team of communication specialists, including senior designers and social media managers.

Luke Marget, founder and CEO of Made Group, said: “Micro Agency offers a unique proposition that allows us to build a bespoke team and workflow to handle our creative work, and then leverage the expertise of M&C Saatchi when needed. It gives us the best of both worlds that we couldn’t get with a traditional agency engagement."