MiQ promotes Fiona Roberts as ANZ managing director

MiQ has announced the promotion of Fiona Roberts from commercial director to ANZ managing director.

Roberts’ promotion follows Jason Scott’s elevation to CEO APAC, adding Southeast Asia to his leadership remit.

The newly appointed ANZ managing director joined MiQ in 2018 as commercial director driving the commercial strategy and spearheading the company’s growth to expand to all five capital cities and leading a team of more than 50 people.

Roberts has 25 years of experience in media, working with brands and agencies across ad tech, publishing and audio and has worked with brands in Australia and New Zealand across all key verticals, with specialist experience in FMCG, Government and automotive.

In her new role, effective immediately, Roberts will report to Scott and will continue to leading the commercial team.

Scott said: "Since Fiona joined MiQ in 2018, her performance leading the commercial charge for our ANZ business has been impressive, as she continually sets and breaks new records.

"Fiona has built an industry profile over the many senior roles she has held previously at premier media organisations like News Corp, Fairfax and Pandora and she is a tireless supporter of the industry charity, UnLtd.

"As our momentum continues to build, I am looking forward to working together and I’m excited to see how Fiona’s leadership can now be applied to a broader spectrum of our business," the CEO added.

Roberts said of her new appointment: "I'm thrilled to take on the managing director role to lead this talented and passionate team of professionals.

"We’re experiencing an exciting growth phase in the region as we guide our clients and partners into the post-cookie era with our unique ‘identity spine’ product, plus our own MiQ Audience Panel and we’re in a great position to continue supercharging that growth in the future," she added.

See also: MiQ announces promotion of Jason Scott as the new APAC CEO

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Top image: Fiona Roberts