Orange Line wins Australian Institute of Personal Trainers and Foundation Education

Orange Line has been named the digital marketing partner for The Australian Institute of Personal Trainers (AIPT) and Foundation Education, marking a significant win for the agency in the education sector.

Work has already commenced, and the independent digital marketing agency is managing paid media, SEO, CRO, content and data & analytics for both brands, leveraging their expertise to drive growth and enhance digital performance.

AIPT and Foundation Education are renowned leaders in delivering high-quality, nationally accredited education programs across Australia. AIPT specialises in personal training and nutrition programs, while Foundational Education provides flexible online courses spanning a variety of industries, including health, business and professional development.

David Einstein, co-founder of Orange Line, said: "This partnership is an exciting opportunity for us to bring our digital expertise to two brands that play a pivotal role in shaping Australia’s health and fitness industries through education.

"Our remarkable growth over the past 12 months is a direct result of our talented team, our specialised expertise and our commitment to solving complex problems for both local and global clients."

This appointment further solidifies Orange Line's position as a trusted digital marketing partner for leading global and national brands, following recent partnerships with Abano Healthcare, Skyscanner and Fantastic Furniture.

The win also comes after Orange Line appointed Brian Collins as head of growth to oversee the global expansion of its innovative product offerings, with a strong focus on scaling in the United States.

Collins brings 14 years of experience in digital strategy and growth marketing to the role, excelling in securing global accounts, scaling teams and driving revenue. His role will focus on identifying growth opportunities, building new business and enhancing Orange Line’s presence across international markets. Collins will report to general manager Aishling Farrell.

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