Jetstar launches Seeking Sandmates content series via Thinkerbell

Jetstar and creative agency Thinkerbell are encouraging Aussies to build their own Sandman in a new content series, Seeking Sandmates.

The series tells the story of a Sandman on his quest to find other Sandmates and avoid spending Christmas alone. Travelling to destinations across the country and testing out different types of sand, Aussies are invited to join in the fun by building their own Sandperson for a chance to win up to $100k worth of flights.

Sandpeople will pop up across TV, Social, OOH and Online during the Christmas Holidays.

“We may not have snow here in Australia at Christmas, but we do have more sandy beaches than anywhere else in the world and an airline that can get you to them, for very little," Tom Wenborn, chief tinker at Thinkerbell, said.

"Let’s hope this new Jetstar tradition catches on, and we see merry little Sandpeople pop up all over the country," he added.

This campaign work from the Australian budget airline comes after a busy period of campaigns for the creative agency. Last week, Thinkerbell teamed up with Vegemite in a campaign to help first-time consumers of the iconic spread enjoy their first bite. ‘Unite with VEGEMITE’ sees Aussies across the country rally together to help introduce the taste to a whole new generation who might be missing out.

Thinkerbell also worked with Lifeline to unveil ‘Lonely Christmas Cards’ campaign, aimed at raising awareness and funds to tackle the growing challenge of loneliness as 1 in 3 Australians set to experience it this holiday season. The ‘Lonely Christmas Cards’ feature designs from a team of illustrators who reimagine traditional holiday greetings, transforming festive messages into poignant reminders of the emotional struggles many face at Christmas.

Credits
Creative: Thinkerbell & Sam Cotton
Client: Jetstar
Illustration & Animation: Sam Cotton
Production: Hotel Bell

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