This is Flow appoints Catherine Rushton as its first chief strategy officer

This is Flow has announced the appointment of Catherine Rushton as the agency’s first chief strategy officer, strengthening its strategic offering exponentially.

Rushton has had a strong career on both the agency and client side. Her career in the industry began at Mindshare as an intern in 2009 before being appointed strategist, followed by strategy director.
 
Rushton was selected for The Marketing Academy and then joined Unilever as senior brand manager. She rejoined Mindshare in 2015 in senior strategy roles up until October 2021, when she was promoted to chief strategy officer.
 
Rushton will provide strategic leadership for the independent agency's growing client portfolio and assist in the mentorship for the strategic minds coming through the agency.

Maria Grivas, CEO of Mindshare Australia & New Zealand, also congratulated Rushton on her new role. She said: "Catherine has been a huge part of Mindshare for more than a decade helping shape our strategic craft and develop our Good Growth proposition in Australia.   "I’d like to thank her on behalf of everyone at Mindshare for her contribution over the years, and wish her well in her wonderful new role. We will be sharing news of our new chief strategy officer shortly," she added of Mindshare.

Her hire continues to build on the strong momentum of the agency, playing a key leadership role within the business to continue the growth in clients and culture at Flow.
 
Jimmy Hyett, founder and CEO of This is Flow, welcomed her appointment and said: "Catherine is an exceptional talent, with a brilliant mind that’s highly regarded throughout the industry.

"She brings the perfect combination of passion, experience, attitude and a different perspective into the agency that will not only elevate the work we are doing, but also elevate the whole agency as part of our leadership team."
 
This Is Flow ended 2022 with a host of new business wins, and saw the agency grow to over 30 staff. 

Hyett also made #20 on Mediaweek's Agency 50 list. He recently spoke to Mediaweek and shared that the year ahead will have exciting prospects for the agency.

"This is a year to be excited for," he said. "With new news, clients, talent, and some exciting innovation to be rolled out in Q1 – Flow will be the driving force for passion, progression and growth in our industry."

See also: Mediaweek Agency 50: This is Flow CEO Jimmy Hyett shares why 2023 is “a year to be excited for”