Toyota launches new This LandCruiser Drives Us Home campaign via Saatchi & Saatchi

Toyota Australia and Saatchi & Saatchi have unveiled the next chapter of the This LandCruiser Drives Us Home campaign, celebrating the new LandCruiser Prado.

The new LandCruiser’s off-road heritage and signature Toyota quality blended seamlessly with the modern utility and appointments of a luxury SUV.

Vin Naidoo, chief marketing officer at Toyota Australia, said: "Evident in its design and serious off-roading capabilities, Toyota went back to its roots to seek inspiration from the qualities that have made the LandCruiser such an iconic nameplate and delivered on the essence of that history."

The integrated campaign pays homage to the LandCruiser legacy and the adventurous spirit of Australian drivers who explore every corner of this vast country. It highlights how the All-New LandCruiser Prado is the ultimate companion for these journeys, delivering unmatched capability, comfort, and reliability.

Mandie van der Merwe, chief creative officer at Saatchi & Saatchi Australia, said: "With this campaign, we set out to capture the spirit of generations of Australians who rely on their LandCruiser to be there for every moment that matters, whether they’re tackling the toughest terrains or simply heading home to loved ones. The LandCruiser isn’t just a vehicle—it’s a constant companion in life’s biggest and smallest journeys."

The campaign will roll out across broadcast, online video, digital, print, CRM, sponsorships, social and in-store.

This follows Saatchi & Saatchi and Toyota Australia recent launch of the HiLux campaign. The integrated campaign, directed by Tim Bullock from Scoundrel, will be activated across key sponsorships, OOH, broadcast, BVOD, digital, radio, in-store, CRM and social with further extensions to follow.

See also: Toyota shows why the HiLux gets the job done via Saatchi & Saatchi

Credits:

Client: Toyota Motor Corporation Australia Senior Manager, Marketing Operations: Andrew Wearing, Anthony Nobile Manager, Communications - Commercial & Brand: Kylie Graham Senior Brand Specialist - Commercial Vehicles: Kellie Burmeister, Brooke Butkiewicz Brand Specialist - Commercial Vehicles: Abbey Harrington 

Creative Agency: Saatchi & Saatchi Australia Chief Creative Officers: Dave Bowman, Mandie van der Merwe, Avish Gordhan Creative Director: Piero Ruzzene Creative: Robert Bamford, Ben de Klerk National Director of Production: Michael Demosthenous

Senior Integrated Producer: Tamara Kennon

Chief Client Officer: Ben Court Executive Strategy Director:  Joe Heath

Group Business Director: Zoe Kypros Senior Business Director: Melanie Bunn

Business Manager: Jen Weston Business Executive: Miles Donnellan

Media: Spark Foundry Australia

Production Company: MOFA Director: Nick Kelley Executive Producer: Llew Griffiths Producer: Niko Aulich DOP: Shelly Farthing-Dawe

Casting:  Citizen Cane Casting

Post Production: ARC Editor: Johanna Scott Colourist: Matt Fez VFX Producer: Winnie O’Niel VFX Artist: Eugene Richards

Audio: Massive Music Composition: Nathan Cavaleri Audio Post:  Ramesh Sathiah, Simon Kane Executive Producer: Katrina Aquilia

Stills Production Company: Prodigious Australia Producer: Lucy Burne Photographer: Janyon Boshoff

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