Volkswagen Group appoints We Are Social as social agency of record
Suzie Shaw: 'This win is a testament to our team's commitment to innovation and our deep social expertise.'
We Are Social has been appointed as the social agency of record across the key brands of Volkswagen Group Australia (VGA).
The expansion of the socially-led creative agency's role will build on the robust five-year partnership with Audi, during which We Are Social boosted the brand’s presence through innovative social-first content and impactful influencer partnerships.
Under the new agreement, We Are Social will be responsible for building the group’s social strategy across Audi, CUPRA, Škoda, and Volkswagen Commercial Vehicles. The agency will be tasked with elevating the brands' presence through targeted channel management, creator engagement, and the execution of socially-led brand and model campaigns.
In choosing the agency, VGA was looking for an agency partner that could deliver best-in-class social thinking and execution at scale, to stand out in the competitive premium automotive sector.
Suzie Shaw, CEO of We Are Social Australia, said: "Building on our successful five-year partnership with Audi, we’re thrilled to expand the relationship with Volkswagen Group Australia.
"This win is a testament to our team's commitment to innovation and our deep social expertise. Working with iconic brands like those within VGA’s portfolio inspires us to continually push creative boundaries to help drive growth across the portfolio."
The creative agency's social account win follows news of the recent appointment of Richard Parker as its chief strategy officer.
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Parker joins the 60-person Sydney team and contributes to the creative agency’s ongoing investment in its strategic, research and media services for a growing number of clients.
He joins from independent creative agency Edge and has worked with some of the world’s most famous brands, including AAMI, Agent Provocateur, Amazon, ASOS.com, Bupa, Captain Morgan, ESPN, Estee Lauder, Johnson & Johnson, Moccona, and Optus.
His expertise spans brand, communications, digital, CX and content strategy—delivering award-winning work across multiple markets.
See also: We Are Social nabs Richard Parker as chief strategy officer
